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Performance · System

The variant engine

Every creative lever, tested side by side and ranked by 3-second hook rate. One brief becomes a fleet of variants; the engine surfaces which openings actually hold viewers. EarnNow — a rewards & cashback app.

5variants ranked
35.9%best 3-sec hook
1brief
Ranked by 3-second hook rate
Ad variant 1 (anonymized) #1 ★ top hook preview blurred
Confrontational hook
I didn't ask if you had money
35.9%
3-sec hook rate
Ad variant 2 (anonymized) #2 preview blurred
Creator / talent
Celebrity endorsement
35.2%
3-sec hook rate
Ad variant 3 (anonymized) #3 preview blurred
Social-proof format
Comment-box reply
33.3%
3-sec hook rate
Ad variant 4 (anonymized) #4 preview blurred
Comparison angle
Compare-the-apps
19.2%
3-sec hook rate
Ad variant 5 (anonymized) #5 preview blurred
Payoff reveal
Account-balance reveal
18.7%
3-sec hook rate
Made with ❤️ by Avlana · Edit with Ava
Anonymized demo — please don't share externally.

Note: thumbnails are intentionally blurred — these are ad variants, not playable video, and the client's on-screen branding is obscured. All concepts, hook rates, and spend are white-labeled and plausible, not the client's real figures.